We did this - Daily Mail eReader
The Daily Mail wanted readers to have their cake and eat it too.
‘We want to give people all the benefits digital can offer,’ they said. ‘But we want the experience to be every bit the Daily Mail. Our design. Our typography. Our feel.’
So after eight quick weeks of tight collaboration, which included our friends at Microsoft’s Advanced Reading Team, we emerged with the eReader. Download the paper to your laptop, desktop or ultra-mobile PC, then navigate story lists, toggle articles, jump sections and scan full picture galleries.
A market-leading innovation, it’s like the real thing - only better.